About Us

Hello, I’m Sidney Moseley, the founder and creator of LYFE DECISIONS.

This brand was born out of my own journey—growing up in North Minneapolis, I wanted different outcomes than the ones I saw around me. I realized that change starts with mindset, and that one small decision today can completely shift the course of tomorrow.

That realization sparked the creation of LYFE DECISIONS: a brand built to remind people that every choice matters. Our mission is to inspire you to chase your goals, face your fears, and go after what you want—even when the timing isn’t perfect. Because truth is, there’s no “perfect time.” There’s only the moment you decide to move forward.

At LYFE DECISIONS, we create clothing with meaning—pieces designed to keep you comfortable while carrying a bigger message: you control your path, and it all starts with a decision.

Stay brave. Stay intentional.

Make the decision now.

— Sidney Moseley

Founder of LYFE DECISIONS